The Viral Hits Thailand Spotlight Awards celebrate achievements across Thai music, film, television, online entertainment and content creation. The associated Asian Soft Power Awards also recognize talent and organizations contributing to the visibility of Asian entertainment.
The 2026 awards took place on October 17, recognizing artists, creators, production companies and on-screen couples.
Music and Entertainment Media Awards
Best Radio Station and Entertainment Media: FLEX 104.5
Best YouTube Channel: TUEN CHANNEL
Best Entertainment Programme Promoting T-POP: T-POP STAGE presented by PEPSI
Best Innovative Music Label Executive: Ohm Panuwat Prasarnrajkit
Best Music Producer: DJ Pa Phet
Best Creator and Contributor to the Thai Y Industry: Noppasit Thiengtham
Music Awards
Best Song: BOWKYLION – “นาฬิกาทราย (sign)”
Best New Female Artist: Focus Yanin
Best New Group: VVV
Best Rising T-POP Artist: ily
Best T-POP Group: ATLAS
Best Solo Artist: BENZKHAOKHWAN
Best Duo: MicMac
Best Rapper: IRONBOY
Best Band: Three Man Down
Outstanding New Group: SLAMDUCK
Best Contemporary Luk Thung Artist: Baitoey R Siam
Best Singer for Religious Promotion: Jirapipat Phusanga
Film and Series Awards
Best Director: Nathawat Piyanonphong
Best Series and Drama: Mui Fei
Best Film: Gohang.. Hua Jai Go Home
Best Series Production Company: MONO Original
Best Film Production Company: GDH 559
Best Supporting Actor: Nont Inthanon
Best Rising Actor: James Supamongkon Wongwisut
Best Actress: Pat Chayanit Chansangavej
Best Actor: Bright Norraphat Vilaiphan
On-Screen Couple Awards
Best Trending On-Screen Couple: Net Siraphop Manithikhun and JJ Ratchapol Phorpinit
Best Rising On-Screen Couple: Toptap Jarukit Kaeomunruang and Minlee Thanakorn Wichanukorn
Best GL On-Screen Couple: Thungpang Phattharawadi Laosa and Jessie Nattasiya Phrommat
Best BL On-Screen Couple: Up Poompat Iam-samang and Poom Phuripan Sapsangsawat
Best GL Series: My Only Sunshine The Series
Best BL Series: PAYBACK The Series
Creator and Influencer Awards
Best Model: Rachan Rungpraipana
Best Online Influencer: Sayamo
Best Influencer Promoting Thailand: Sinon Loresca
Best Foreign Influencer in Thailand: RyotaMoisture (Ryota), Aurora
Best Creator and Influencer – Short Drama Content: Than Pao (Pao Anucha)
Best Creator and Influencer – Storytelling Content: Pharaoh Techaphon Khamseekaew
Best Creator and Influencer – Entertainment Content: Toey Sri Ratsami Raengkla
Best Creator and Influencer – Family Content: Mommy Chicky
The Viral Hits Asian Soft Power Awards 2026
Best Actor Award: Trinh Tu Trung (Vietnam)
Best Asian Film Production Award: DCS DreamCraft Studio (Vietnam)
Asia’s Most Followed Astrologer Award: Kritconfirm Horo (Thailand)
The 2026 awards highlighted Thailand’s growing entertainment ecosystem, recognizing achievements in T-POP, screen productions, BL and GL series, and digital content, while also celebrating Asian talent beyond Thailand.